Chapter 615 – Shooting the Advertisement
After Lu Xia finished speaking, she saw Liu Song still standing there in a daze and asked, “Do you understand everything?”
Liu Song quickly assured, “Don’t worry, President Lu, I will definitely do it well!”
Saying that, he left the office in high spirits.
Lu Xia chuckled upon seeing him leave.
…
The next day, Ye Lin went to the TV station and signed the contract. When she came back, she said they had settled the timing for the shoot, and they would send people over.
Lu Xia felt relieved upon hearing this.
However, finding actors in this era was not easy. They had a limited budget and couldn’t afford the well-known ones.
Liu Song went to a film school and found a few students who seemed suitable, but they hadn’t found the protagonist yet.
The purpose of Lu Xia’s advertisement was to emphasize that women of different ages needed skincare.
The protagonists were women of 18, 38, and 58 years old.
It represented three generations.
The main character was a 58-year-old woman. Although she looked older, she took good care of her skin and had a graceful demeanor.
At this moment, an old lady walked by the roadside, similar in age to the protagonist, but she looked much older.
A comparison made the difference clear.
In the end, Lu Xia added a concluding line, “Women, treat yourselves a bit. Xia Lin Beauty Salon, waiting for you to join!”
Then big characters appeared.
“Cixi’s Exclusive Formula, Imperial Secret Skincare. Ensures your skin stays youthful!”
Finally, there was a brief explanation of what joining meant, along with the company’s contact number and logo.
And that’s how the advertisement concluded.
The protagonist was the older woman.
This role was hard to cast. They couldn’t have a young person play an older character, right?
And, to be honest, there was a perfect fit for this role.
In fact, when Lu Xia initially wrote this character, she had Master Zhong in mind.
There was no one more suitable than her.
Moreover, when the store had just opened, it wasn’t as well-known as it was now. Many people were willing to work with them upon seeing how well she took care of her skin at her age.
So, making her the spokesperson for the company was indeed very fitting.
But Lu Xia didn’t know what she was thinking, whether she wanted to or not, so she went over and asked her.
When Master Zhong heard that they wanted her to do the advertisement, she didn’t react immediately.
After a moment of hesitation, she said, “I don’t know how to act. No, no, I can’t do it. I won’t do well. I’m afraid I’ll ruin our advertisement!”
Upon hearing this, Lu Xia quickly reassured her, “How could that happen? You’re thinking too much. This is quite simple, and you don’t need to do any fancy movements or expressions. Just be yourself, just like how you are normally. I believe no one is more suitable than you. You’ll be like a business card for our company, the best representation. Many people will surely trust the company’s products after seeing you!”
But Master Zhong still had some doubts upon hearing this. “Am I really capable?”
Lu Xia affirmed, “You are! Definitely! Trust me, I’ll be with you during the shoot and guide you on what to do!”
Upon hearing this, Master Zhong felt a bit more at ease.
She reluctantly said, “Alright then, if the company needs me, I’ll do it!”
Lu Xia smiled, “Great! On behalf of the company, thank you for your contribution.”
With the actors arranged, the next step was shooting.
They didn’t find a specific location, so they just decorated the company’s large conference room.
Then they made an appointment with the staff and actors.
In a few days, they officially started shooting!
Actually, the advertisement lasted a little over a minute, so it was easy to shoot, but the editing afterward would be a bit troublesome.
*
Chapter 616 – Advertisement Airs
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Lu Xia was present throughout the shooting.
Of course, other employees of the company were curious since it was their first time seeing a commercial being filmed. During breaks, they would come over to watch the excitement.
And so, they finished shooting in a day.
It’s worth mentioning that Master Zhong performed very well.
Apart from being a bit nervous at the beginning, she was very natural and graceful in her subsequent actions.
Her composed and dignified demeanor suited the role perfectly.
Even the people from the TV station were amazed and asked her if she really was 58 years old.
Lu Xia fell silent upon hearing this.
Well, she had stated that Master Zhong was 58, but in reality, she was 54.
However, once the advertisement was aired, people would probably think she was indeed 58.
After learning this, Master Zhong didn’t mind. After all, a few years didn’t make much difference to her, so Lu Xia didn’t change it. If she changed Master Zhong’s age, she would have to make her granddaughter’s age younger, and that wouldn’t suit the company’s products. They needed to be of legal age.
So, that’s how it was decided in the end.
After shooting, the director was very satisfied, assuring they would finalize it as soon as they got back.
Lu Xia expressed her gratitude and even gave them a big red envelope when leaving.
The director’s team was surprised. They were doing this task under the TV station, but they didn’t expect to receive money privately.
Moreover, Lu Xia had already paid them when renting their equipment.
However, Lu Xia knew she would need their help in the future, so she specified that this money was for them. She hoped they would do their best during the process.
These people were all state-owned enterprise employees, and it was their first time receiving such “tips.”
They felt a bit awkward about accepting it.
But Lu Xia graciously handed it to them and, with a few words, made it impossible for them to refuse. Finally, they accepted it. However, they promised that they would certainly do their best.
Lu Xia was finally at ease.
A few days later, she saw the finished advertisement made by the TV station.
Sure enough, the red envelope had made a difference. The quality of the finished product was exceptionally good, even better than what she had initially imagined.
After watching it, Lu Xia immediately decided not to make any changes. This version was perfect.
So, the TV station prepared to schedule the airing.
The airing time was set for the next week.
Knowing this, the company’s employees were looking forward to it.
Ye Lin even said, “I’ve already told my family; we’ll watch it together at home in the evening.”
Master Zhong was quite nervous, constantly asking if she had done well.
Lu Xia patiently assured her, “You did great. I can’t stress that enough.”
…
On the day of the airing, because it was in the evening, after dinner, Lu Xia and Jiang Junmo waited in front of the television.
Until around seven o’clock, the advertisement on TV suddenly changed, and their company’s advertisement finally aired.
Although they had seen it beforehand, seeing it on TV still excited her.
She grabbed Jiang Junmo’s arm and said, “Look, it’s our company’s advertisement!”
Jiang Junmo smiled and praised, “Really good, well done.”
Feeling pleased, Lu Xia said, “Of course. Don’t forget who wrote the script.”
Jiang Junmo quickly added, “My Xia Xia is the best!”
Lu Xia felt satisfied after hearing this.
But after the excitement, she became a bit worried. “Do you think other people will like it?”
“Rest assured, they definitely will!”
…
As Jiang Junmo mentioned, after the advertisement aired, the next day, people started calling the company to inquire about franchising.
Apart from this, they asked about the company’s products, the address of the beauty salon, and even if Master Zhong was really 58 years old.
Various questions kept coming, leaving the employees answering the calls quite speechless.
Of course, most of the questions were about how to franchise and if they could become a boss themselves.
Many people hung up upon hearing the franchise fee, some accused them of being deceitful, and of course, there were those who finally breathed a sigh of relief, thinking that windfalls don’t come easy, and this seemed more reliable.
In any case, there were all sorts of people!
